ECO Yummy Business Project
The ECO Yummy Business Project" is a collaborative endeavor focused on crafting a line of edible tableware to tackle environmental concerns linked to disposable utensils. Our offerings spotlight eco-consciousness and biodegradability. Our sales approach integrates online platforms and social media outreach, while our design ethos prioritizes simplicity and sophistication, projecting a sustainable image.
Finish Your Meal and Finish Your Deal!
Finish Your Meal and Finish Your Deal!
Branding Process
Study of ECO Yummy’s Logo
The design of my logo utilizes a clever blend of negative and positive space effects. Given our business's eco-centric focus, I found green leaves to be a fitting symbol. Additionally, it's connected with food. The Chinese phrase "yi ko xiang," which translates to "a bite of yummy," reflects this connection. Its appearance is reminiscent of eco-friendly similar pronunciation.
Introduction of ECO Yummy
To solve the ever growing amount of plastic cutlery in landfills, Eco Yummy was created. Eco Yummy is a food vender like no other, Eco Yummy supplies cafes and restaurants with quality edible cutlery products, that are both zero waste and delicious.
Product Feature
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To underscore the eco-conscious ethos of our offerings, we craft our products using edible ingredients like biscuits, solid chocolate, or hard candies. This not only enhances food flavors but also mitigates the environmental strain caused by disposable plastic utensils. Our overarching aim is to spotlight the innovative and distinctive nature of our product, while enhancing user experience and fostering positive environmental impact.
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We understand the importance of food safety to our customers, which is why we utilize special packaging techniques to ensure absolute hygiene and safety of our products. Rest assured, our products undergo stringent quality control and testing to meet the highest food safety standards. Your health and safety are among our top priorities, and we spare no effort in ensuring you have a worry-free and delicious experience with our products.
Marketing Strategy
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Target Market: Target restaurants, cafes, and event organizers.
Positioning: Promote EcoYummy's products as sustainable alternatives to reduce plastic waste.
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Promotional Materials: Create brochures emphasizing the biodegradability and environmental benefits.
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Trade Shows: Participate in industry trade shows to showcase product benefits.
Content Marketing: Use blogs and social media to promote sustainable dining practices.
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Direct Sales: Food suppliers and dining businesses Partnerships: Green business coalitions.
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Feedback and Loyalty Programs: Regularly collect client feedback and offer loyalty rewards to repeat customers.
