01
Website Structure
Built responsive pages and reusable sections for events, programs, organization information, galleries, and future content updates.
Case Study
Asian Arts New York
A cultural brand communication system that connects website design, visual identity, event promotion, and print materials into one consistent digital and physical experience.
Overview
Brand Communication Across Web and Print
Asian Arts New York is a cultural organization dedicated to promoting Asian arts, cultural exchange, and community programs. For this project, I designed and developed the organization’s website while also creating supporting visual materials such as event posters, promotional layouts, and a 20-page printed booklet.
Instead of treating the website and print pieces as separate tasks, I approached the project as a connected communication system. The goal was to create a consistent visual language across digital and print platforms, making the organization’s events, programs, and identity easier to present, maintain, and recognize.
Project Scope
What this project includes
- Responsive website design and front-end development
- Information architecture for events, programs, and organization content
- Brand identity consistency across website and printed materials
- Typography, spacing, image placement, and visual hierarchy refinement
- Promotional poster design for cultural events
- 20-page booklet layout and editorial design
- Event communication materials for online and offline promotion
- Reusable layout sections for future updates and ongoing maintenance
Role & Tools
My Contribution
Visual Communication Design, UX/UI Design, Front-End Development, Brand Identity Support, Poster Design, Booklet Layout, and ongoing website maintenance. Tools included HTML, CSS, JavaScript, Bootstrap, and Adobe Creative Suite.
Challenge
Organizing a growing cultural communication system
The organization needed to communicate many types of content, including events, programs, artist information, community updates, and promotional materials. These messages appeared across different formats such as the website, posters, booklets, and event visuals.
The challenge was to create a clear and consistent system that could support navigation, promotion, storytelling, and long-term updates without making the brand experience feel fragmented or visually inconsistent.
Solution
A flexible brand communication system
I connected the organization’s website, visual identity, event promotion, and print materials through a consistent structure, tone, and visual language.
02
Brand Consistency
Refined logo usage, color application, typography, spacing, and layout hierarchy to create a more unified visual identity across platforms.
03
Print & Event Materials
Designed posters, event visuals, roll-up materials, and a 20-page booklet to support cultural storytelling beyond the website.
Process
How the system was built
I organized the content, refined the visual direction, and created responsive web and print materials that could support the organization’s ongoing communication needs.
Content Organization
Structured events, programs, artist information, organization details, and promotional content into clear sections for both web and print use.
Visual System Design
Defined consistent typography, spacing, color usage, image treatment, and layout hierarchy to strengthen the organization’s visual presentation.
Development & Maintenance
Built responsive front-end layouts and maintained event content, promotional materials, and visual assets as the organization’s needs evolved.
Selected Outputs
Website, Branding, and Print Materials
A selection of project outputs showing how the communication system extended across event promotion, booklet layout, and physical display materials.
Outcome
A clearer and more consistent cultural brand experience
The final system improved how Asian Arts New York presents its events, programs, and organizational identity across digital and print materials. The website became easier to navigate and update, while the posters, booklet, and event visuals extended the organization’s communication beyond the screen.
This project reflects my ability to combine UX/UI thinking, information design, visual branding, front-end development, and print design into one cohesive communication system for a real cultural organization.
