Chocolate Bar Packaging Design

This project was created during my undergraduate packaging design course, where we were tasked with developing a custom chocolate bar wrapper from concept to final prototype.

The process began with market research to analyze existing chocolate packaging, focusing on layout, branding, and structural features. I then measured the physical dimensions of the chocolate bar to create a precise dieline using Adobe Illustrator. With this technical foundation, I explored several visual design concepts and refined them through peer critique and instructor feedback.

After finalizing the layout, I printed and hand-cut the wrapper, assembling it into a physical mockup that was then wrapped around the actual chocolate bar. This project allowed me to combine visual research, technical design, and hands-on prototyping—enhancing my skills in both creative direction and production execution.