EcoYummy – Undergraduate Branding Project

This project was completed during my undergraduate branding course and marked a key milestone in developing my design identity. EcoYummy is a conceptual brand that offers edible and eco-friendly utensils. It was my first experience building a brand from concept to visual execution

Throughout the course I gained hands-on experience with the full branding process — from team brainstorming and logo development to moodboard creation and high-fidelity mockups across digital platforms. A central focus of the project was the idea of sustainable product innovation. I explored how design can help reimagine disposable items and promote environmental responsibility

This project helped me build practical skills in branding and prototyping and deepened my belief in designing with purpose