01
Concept Direction
Defined the product idea around edible utensils, sustainability, food experience, and reducing single-use waste through a clearer brand story.
Conceptual Product Branding
EcoYummy – Sustainable Edible Utensil Brand
A conceptual branding project for edible utensils, developed through product positioning, visual identity, moodboard exploration, packaging direction, and high-fidelity brand presentation.
Overview
Turning a sustainable product idea into a brand concept
EcoYummy is a conceptual product branding project built around edible utensils as an eco-friendly alternative to disposable plastic tableware.
The project is not only a logo design. It presents a complete brand-making process, including product concept, moodboard research, visual tone, logo direction, packaging thinking, and final mockup presentation.
The goal was to create a friendly, memorable, and environmentally conscious brand that connects sustainability with a playful food experience.
Project Type
Conceptual Product
A sustainable food-related product concept focused on edible utensils and reducing single-use plastic waste.
Design Focus
Brand Development
Developed the brand through research, moodboards, logo exploration, color direction, packaging thinking, and polished presentation visuals.
Tools
Software
Adobe Illustrator, Adobe Photoshop, and Procreate.
Brand Concept
A playful identity for sustainable eating
EcoYummy is based on a simple idea: everyday utensils can be useful, edible, and environmentally responsible at the same time.
The visual direction needed to feel sustainable without becoming too technical or serious. I used a warm, friendly, and food-related tone to make the concept approachable for everyday audiences.
This concept guided the name, logo style, color choices, packaging mood, and the final presentation mockups.
Brand Process
From product idea to brand presentation
The project was developed as a branding process, moving from concept direction and visual research into identity design and high-fidelity presentation.
02
Moodboard Exploration
Explored natural textures, eco-friendly color palettes, food imagery, typography direction, and the overall personality of the brand.
03
Identity & Mockup
Developed the logo and visual system, then applied the concept into mockups to show how EcoYummy could appear as a believable product brand.
Brand Elements
What this project includes
- Concept development for a sustainable edible utensil product
- Moodboards exploring tone, color, texture, and brand personality
- Logo and wordmark direction for an eco-conscious food brand
- Packaging and presentation direction for a conceptual product
- High-fidelity mockups showing how the brand could appear in real use
Design Value
Brand Storytelling
This project shows how design can communicate a product idea, make a sustainable message easier to understand, and turn a classroom concept into a more complete brand presentation.
Gallery
Brand Development Highlights
Selected visuals showing the EcoYummy branding process, from moodboard exploration to logo direction and high-fidelity product presentation.
High-Fidelity Mockup
Brand presentation / product concept
Brand presentation / product concept
Moodboard & Logo Process
Visual research / identity direction
Visual research / identity direction
Color & Typography Study
Palette / type / brand tone
Palette / type / brand tone
Outcome
A concept brand built around sustainability and food experience
The final EcoYummy concept presents a sustainable product idea through a clear and approachable brand identity. This project demonstrates my ability to move from concept direction and visual research into identity design and polished presentation.
